Our products are easy to use by people who are not content creation experts. We know creating digital content to teach, train and explain concepts can be time-consuming. And learning new software can be intimidating. That is why we are focused on creating easy-to-use software, along with providing expert training resources and unmatched support to our customers. Our customer-focused approach has made TechSmith the predominant choice for efficient and effective image and video creation in corporate and academic settings, especially for first-time digital content creators.